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Ukraine’s MFA to pay Stratcom firm $3,000 for KyivNotKiev campaign

The Stratcom company belongs to the advisor to Minister of Information Policy Alina Frolova
15:37, 9 October 2018

Open source

The Ministry of Foreign Affairs of Ukraine will pay the Stratcom company, which belongs to the adviser to Minister of Information Policy Alina Frolova, 3,000 dollars for the campaign #CorrectUA (#KyivNotKiev).

This was stated in the response of Foreign Ministry to the inquiry of Ukrainian News agency.

"As part of the online campaign #CorrectUA, the Foreign Ministry of Ukraine and Stratcom LLC signed an agreement on August 10, 2018 for the amount of 3,000 dollars," it said.

The director of the company is Oksana Horbach - coordinator of the Invictus Games project in Ukraine, and the owner is Alina Frolova, advisor of Minister of Information Policy Yuriy Stets.

It is noted that the fact of the services provision will be confirmed by an act of acceptance, but so far it has not been signed and, accordingly, the talent has not been paid yet.

According to the contract, the cost of developing a visual image of the campaign with the hashtags #CorrectUA and #KyivNotKiev will be 530 dollars , and the creation of a promotional video of the campaign will cost 860 dollars.

Creation of 16 thematic posts about cases of incorrect use of Ukrainian toponyms, first of all, of the capital’s name, by the main international actors of transport infrastructure and media will cost the Ministry of Foreign Affairs 1,140 dollars, and placing them on Facebook, Twitter, YouTube and Google Network will cost 500 dollars.

It is expected that the materials posted on social networks will appear in the news feeds of 3,4 million users.

Related: Kyiv and Budapest approaching a dangerous crossroad

The campaign should last from August 19 to October 19.

According to the campaign’s Twitter page, the attention of international media such as Reuters, BBC, Daily Mail (UK), CNN (USA), and Al Jazeera (Qatar) is drawn to the incorrect use of Kyiv name.

Ukraine’s Foreign Minister Pavlo Klimkin said that after contacting the BBC within the campaign, the news agency started using the name Kyiv.

At the same time, the English version of the official website of the Ministry of Foreign Affairs periodically reposts articles or materials of foreign media that use Kiev spelling.

As Ukrainian News reported, the Foreign Ministry began to correct the spelling of Ukraine’s capital in English, although it has not yet corrected its own website.

As it was reported earlier, Ukraine's Foreign Ministry started the campaign dubbed KyivNotKiev, asking the foreign media to spell their capital city correctly. The Ukrainian authorities also suggest that international media use purely Ukrainian spelling for such cities as Kharkiv, Odesa, Mykolaiv, and others, as well as 'Ukraine instead of the widespread mistake, 'the Ukraine'. 

Read the full story here.

Related: Western media start spelling Kyiv instead of Kiev, - Ukraine's Foreign Minister

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