A three-hour “We are People” marathon, dedicated to the religious procession on the 1031st anniversary of the of Rus Christianization, gathered 1.05 million viewers on July 27. 534 000 of them were representatives of 18+(50+) audience. The share of the channel stood at 2.44% with 0.39% of rating during the marathon broadcast.
These results ensured a dominant lead of the 112 Ukraine TV channel among informational TV channels in the slot of the We are People Marathon broadcast. At that the broadcaster pulling away by half from the closest competitor.
During the marathon, a public prayer on Kyiv's Volodymyrska Hill, a religious procession with miraculous icons and relics of saints and a great divine liturgy in the Kyiv-Pechersk Lavra were streamed live.
This program became a continuation of the project of the Ukrainian Orthodox Church, "The Day of the Baptism of Rus" international public organization and the 112 Ukraine TV channel, introduced in April 2019 in the "Easter. We are people!" TV marathon.
Support for human and Christian values is expressed in the frameworks of the “We are People” project.
The “We are People” project stands for the stands for respectful and caring attitude to the spiritual and historical heritage of the people, history of Orthodoxy, traditions of Christian culture, strengthening of spiritual ties in the family, both with previous and future generations.