UEFA turned to the Ukrainian Association of Football, requesting to submit changes to the design of the national football team's kit.
According to France Press, prior to UEFA Euro 2020, the squad's technical sponsor Joma presented the new kit. The desing included the map of Ukraine with the Russia-annexed Crimea and two slogans: "Glory to Ukraine!" and "Glory to Heroes!". The new kit's release caused enormous outrage in Russia. The Russians sent a request to UEFA, but the Association replied that everything was fine about it.
However, it appears that the Association changed its mind in this particular issue. The Ukrainian Association of Football received the letter from UEFA with the demand to remove the "Glory to Heroes!" slogan. The UEFA claimed that the Ukrainian map with Crimea does not violate anything, since these are the internationally recognized borders of this country.
"Glory to Ukraine!" slogan, if used separately from "Glory to Heroes" is not considered political, so it remains on the kit; otherwise, it has political context to it, UEFA said.
Joma already sold out all kits of Ukraine's national football team after that incident. Meanwhile, the team itself played a friendly with Cyprus, winning 4:0.