U.S. authorities attract bloggers, influencers to popularize vaccinations

Source : 112 Ukraine

Local micro-influencers are trusted more than famous stars
14:23, 2 August 2021

Open source

The United States federal and local authorities have contacted a number of popular digital content creators to fight coronavirus vaccination lies among their audience, as The New York Times reports.

“The White House has attracted a 'digital army' of more than 50 Twitch streamers, YouTubers, Tiktokers and 18-year-old pop star Olivia Rodrigo - all with huge online audiences. Local authorities have launched similar campaigns, in some cases paying to micro-influencers (5,000 to 100,000 subscribers) up to $1,000 a month to promote vaccines against Covid-19 among their fans," the media told.

Related: Delta strain causes more than 80% new cases in U.S.

It is noted that such measures are aimed at a young audience, since less than half of Americans aged 18 to 39 years old have been vaccinated, while the proportion of U.S. residents over 50 years old who have received the vaccine is more than two-thirds. 

It is stated that the authorities chose local influencers because polls show now young people trust them more than very famous stars.

As it was reported earlier, the U.S. does not yet plan to lift travel restrictions due to Covid-19 for foreign citizens due to the spread of the Delta strain.

Related: Third wave of coronavirus may start in Ukraine in early August

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