The USAID found out that common Ukrainians require better and more reliable media content than they currently have.
'The 2017 Media Consumption Survey was conducted by InMind at the request of Internews, as part of the Ukraine Media (U-Media) Program with financial support from the U.S. Agency for International Development (USAID)', the summary says.
According to the USAID, the survey’s main objectives were to define Ukrainians’ media habits and measure their trust in media, media literacy, and awareness of Ukraine’s reforms process. InMind representatives surveyed 4,048 people between May and June 2017.
