If by May 31, Ukrainian authors of content on YouTube do not provide information on the payment of taxes to Google, then from June 30% tax will be withheld from the income from US viewers (for business accounts). For individual accounts, the tax will be 24% of the total revenue from viewers worldwide.
If information is provided, the rate should be 10% and will only be charged on the US generated portion of the profit. We are talking about profit using all available methods of monetization - advertising viewing, sponsorship, "super chats", YouTube Premium service, etc. The corporation explains its new position on tax levies from YouTube bloggers not living in the US by changes in tax legislation country.
The author of the material points out that if the form with the necessary information is not submitted to Google, the impact of the innovation on Ukrainian bloggers can be significant. The taxation of 10% can be felt by content creators with a large audience segment or viewers from the United States (for example, the Ukrainian-speaking diaspora).
"These innovations will insignificantly affect the incomes of Ukrainian bloggers, because income from US viewers will be taxed. And most of our YouTubers have few of them," Nazar Grynyk, director of LEAD9 Mobile Marketing, says in a comment to 112ua.tv.
Moreover, according to the expert, the income from advertising on YouTube itself, even among popular bloggers, is not very high. And if we add here a meager percentage of the audience from the United States, the amount of recovery, according to Grynyk, will be absolutely insignificant.