Starbucks production is considered too expensive for the average Ukrainian consumer, which is why the company does not enter the Ukrainian market. Yulia Kovaliv, the head of the National Investment Council reported that at a program at Radio NV.
'The media have repeatedly said that Starbucks entered the Ukrainian market; the mayor said so, too, but later Starbucks reported they did not enter the Ukrainian market. As of today, there is no clear deadlines or any vision of the participation in the Ukrainian market; if one assesses it, it would not be a big market for this company', Kovaliv said.
Previously, Kyiv mayor Vitalii Klitschko said he was sure that Starbucks network would appear in Ukraine - it was 'a matter of time'. Later, the company officially retracted that information.