Netflix launches TikTok analogue to attract children

Source : 112 Ukraine

In the United States and some Latin American countries, the feature will start working this week
19:27, 9 November 2021


Formerly Netflix launched the Ukrainian version of the interface, and now has created its analogue TikTok, designed specifically for children.

As Bloomberg reports, in the US and some Latin American countries, the feature will be available this week, and will soon be available in Canada, Australia, and Ireland.

It is noted that the Kids Clips section will appear in the test mode in the Netflix application for iOS. There will be short videos from the library of children's programs and movies streaming service. The number of views will be limited - the child will not be able to see more than 10-20 clips at a time.

The videos in Kids Clips will be horizontal, not vertical, as in TikTok. With the new feature, the streaming service hopes to attract a young audience that is accustomed to short formats, and introduce it to a variety of content on the platform.

Related: Ukraine invites Russia to play Squid Game

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