Some call it an innocent attempt to lure, others – a dirty psychological game. We want to believe that we are making highly rational decisions without being pressured by outsiders. When we arrive at a store, we usually have a clear plan for what we are going to buy. Very quickly, however, it turns out that things that we didn't even think about end up in our basket. Is this a sign of extravagance, or rather the result of deception? Stores have been trying to influence our shopping list for a long time. They use not only discounts and special offers, but also other various tricks that only a conscious consumer can resist.
In almost every store, some kind of music sounds in the background. It is difficult to determine the performer since the music does not come from the top lines of the charts. Each network has its own playlist, it is designed so as not to distract the customer too much, but to bring him into a pleasant mood. A relaxed contented person will buy more.
The absence of small baskets or their insufficient number is not an accident. More trolleys on wheels that are waiting at the entrance to the store have at least several advantages from the point of view of merchants: they do not need to be carried by hand, so the shopping process becomes more pleasant, and, more importantly, they can fit more goods.
Deceptive price tags
A yellow or red price tag immediately grabs attention, hinting at a great deal. Sometimes you can really find good discounts, but more often the original price is not indicated. Why? Because she is not there, she has not changed.
Advertising brochures at the entrance
This may not be the subtlest psychological trick, but most importantly, it works. Traditional paper brochures, despite the general computerization, have their loyal fans. On a couple of dozen or several dozen pages, the buyer will find everything that may be needed at home, including what he suddenly remembered about.
It has long been known that all our senses help us make decisions. In the store, we inspect goods, touch them, sometimes smell and taste. However, in stores, more and more often, you can smell not the smell of real bread or freshly ground coffee, but sprayed artificial aromas.
At eye level
Merchants know where the customer is looking first and how to keep their gaze in a specific place. More often than not, we buy products that are located at eye level, so that there are by no means random goods. Manufacturers often pay extra for a place on a "prestigious" shelf.
Second item for free
People love these promotions because they think they made the best deal in their life, practically cheated the system. One should, however, think about who deceived whom. Sometimes prices are really reduced, but in the same way, it may turn out that there is no good deal at all. It is enough to significantly raise the price of the first product earlier, and the store will not be left at a loss.
Previously, there were many more of them, such a counter could be found in almost every department of the supermarket. After eating a piece of sausage or a spoonful of mayonnaise, many feel obligated to buy this product. And the girl was so cute ...
We are used to the fact that the price tag is on the same shelf on which the product is located, that is, directly under it. Sometimes, however, it mysteriously moves to the shelf above. Below the product, we will find a much lower price, but it will refer to a completely different product.
Important thing at the end
In a large store, you have to walk a lot to find basic products: the dairy and bread departments, which are most often needed by customers, are located far from the entrance. This, of course, is not accidental, because on the way the buyer may be interested in something else.
You can shop in your favorite store even with your eyes closed: we know perfectly well where everything is located, saving not only time but also money. But at one fine moment, all the goods are in new places, we run in confusion from rack to rack and buy something that was not included in the plans.
Placement of goods
There is a lot of free space at the ends of the shelves, so you can find whole pyramids of goods from advertising brochures and billboards. It is understood that we are talking about some special discounts. Even if the price is actually higher, we often fall for this trick.
The customer card is not everything. Other loyalty programs are also very popular, which are arranged according to this principle: buy as much as possible, get a sticker, come back for the next ones. Often, already at the checkout, we decide to buy something else to get the required amount. Later, we either forget about the whole promotion, or we do not have time to collect the required number of points.
Sometimes queues arise due to an insufficient number of staff, but in large chain supermarkets, the reason for their appearance may be different. The customer needs to be delayed, not allowed to leave the store too quickly. Standing in line, he might pick up another candy bar, headache pills, or a children's book.