Let us start with the good news for all shopping lovers. No one has canceled Black Friday, despite all the problems associated with the coronavirus. This means that next Friday, on November 27, all those who love to buy stuff can start hunting for discounts again.
However, there are nuances. We will talk about them later below, but first we will remind you the basics.
What is Black Friday?
Black Friday is the next day after Thanksgiving in the United States, which is celebrated on the fourth Thursday of November. It is believed that the festive season of sales on the eve of the New Year and Christmas begins with Black Friday. The sale usually lasts on the weekend, and the following Monday is sometimes called “cyber Monday,” when the sale continues in online stores.
Versions of the origin of the name “Black Friday” differ. The most popular version: “Black Friday” appeared in the American city of Philadelphia in the middle of last century, when the sale after Thanksgiving provoked a buying fuss, causing a traffic collapse and mass clashes. Later, as the phrase became more common, it took on a different explanation: this is the day when traders begin to make a profit, thus moving from “red” to "”black” (from minus to plus).
On this day, stores usually open early - around 5 a.m., and some of the largest retail chains start working at midnight. It would seem that nothing is a bad about the sale, but there are downsides. In 2012, Walmart and several other retailers announced that they would open most stores at 8 p.m. on Thanksgiving, prompting calls for a strike among workers.
Black Friday is not an official holiday in the United States or any other country, but in California and some other US states, it is a day off for civil servants.
It is also a very popular practice among the population to take time off on Black Friday. Of course, with the exception of retail employees, because on this day the flow of customers is growing significantly, and no one will let go the employees so easily.
The first buyers in stores are offered serious discounts - from 50 to 80%. Therefore, the queues before them since Thursday evening are huge, and when shops open, it becomes quite crowded.
In general, Black Friday brings real satisfaction to all its participants. According to statistics, on this day an American family can save on average from several hundred to thousands of dollars.
So, every year in the United States on Black Friday people leave in stores up to 60 billion dollars, which can be compared with the annual budget of a small country.
Black Friday in 2020
Obviously, it will not be the same as usual.
Firstly, it should be noted at once that, for example, in Ukraine, the concept of “Black Friday” has long been expanded. And this year this concept has been expanded as much as possible.
The point is that discounts usually do not last for just one day. This year, in most stores, it started on November 23 and will last until the end of the week.
The reason, among other things, is the lockdown restrictions. And plans to give customers enough time to find and buy the product they need (and stores, of course, there is more revenue).
Secondly, this time the main bet seems to be on online shopping. The reason is the same - the Covid-19 epidemic and the quarantine restrictions. Simply put, this year's stores are likely to do without the usual for “emergencies” crowds of customers.
Buy Nothing Day: another thing about Black Friday
Strange fact. On Friday after Thanksgiving in the United States, the world celebrates another holiday - Buy Nothing Day. It became a kind of response of the international community to consumer culture, in particular on the Black Friday.
While supporters of the latter usually lined up for or grabbed goods from the shelves, their opponents organized protests in the streets against overconsumption in developed countries, which is largely artificially imposed by advertising, as well as against the unequal distribution of material goods in the world.
Theatrical processions, performances, broadcast anti-commercials, publish anti-commercials are held in the framework of the Buy Nothing Day.