It is based on estimates for 20,000 disinformation domains gathered from around the web.
“The GDI has calculated this figure based on forthcoming research which will be released in September. It is based on estimates for 20,000 disinforming domains gathered from around the web. The study will provide greater detail into which ad tech companies service the largest number of domains, and how much money each ad tech company is inadvertently funneling to known disinformation news sites,” the message reads.
Deutsche Welle reports that multimillion-dollar advertising revenue effectively supports websites marked as disinformation sources, as scientists say. Among these websites, they named RT, the English-language portal of Russia Today.
It is also stated that brands with a world-known names were involved in such schemes of distribution of fakes: German automobile company Audi, Japanese Honda, American Airlines and the American office supplies retailer OfficeMax.
It is noted that brands do not think about who they pay for online advertising, and the management of customer companies, usually, is not informed about which websites their ads may appear on. At best, they receive a notification that the advertisement is placed next to unsafe content.
It was previously reported that Instagram social network will block the hashtags which spread fakes on vaccines.