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Ad exchanges spend $235 million each year to disinformation domains

Source : 112 Ukraine

It is based on estimates for 20,000 disinformation domains gathered from around the web
10:32, 23 September 2019

fake news
Open source

It is estimated that ad exchanges pay 235 million dollars each year to disinformation domains for carrying brands’ programmatic advertising. The Global Disinformation Index (GDI) reported this.

It is based on estimates for 20,000 disinformation domains gathered from around the web.

“The GDI has calculated this figure based on forthcoming research which will be released in September. It is based on estimates for 20,000 disinforming domains gathered from around the web. The study will provide greater detail into which ad tech companies service the largest number of domains, and how much money each ad tech company is inadvertently funneling to known disinformation news sites,” the message reads.

Deutsche Welle reports that multimillion-dollar advertising revenue effectively supports websites marked as disinformation sources, as scientists say. Among these websites, they named RT, the English-language portal of Russia Today.

It is also stated that brands with a world-known names were involved in such schemes of distribution of fakes: German automobile company Audi, Japanese Honda, American Airlines and the American office supplies retailer OfficeMax.

Related: Fake news about Ukrainian military taking positions in Donetsk rebuked

It is noted that brands do not think about who they pay for online advertising, and the management of customer companies, usually, is not informed about which websites their ads may appear on. At best, they receive a notification that the advertisement is placed next to unsafe content.

It was previously reported that Instagram social network will block the hashtags which spread fakes on vaccines.

Related: Is Russia’s doomsday missile fake news?

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