The British government is apparently seeking countermeasures for the Russia’s ‘cold war-style’ information war, aiming to minimize the influence of the Russian propaganda on Russian-speaking inhabitants of the Baltic States and those in Ukraine. The Guardian came up with an article revealing the UK’s efforts in this area.
According to the outlet, these counteractions ‘ have included hiring M&C Saatchi – the advertising agency synonymous with Tory election campaigns – to run a project with the Foreign Office to rehabilitate Britain’s ally Ukraine, including using social media to target viewers of the Eurovision Song Contest, which was hosted by Kyiv this summer’.
‘The Foreign Office is also funding nascent programmes to identify how Britain can influence Russian-speaking minorities in Baltic states – regarded as a potential flashpoint between Nato and a resurgent Russia. Another initiative will invite Russian journalists to 'themed tours' of the UK,’ reads the article.
The Guardian added that the Reuters Foundation ‘has been awarded a £80,000 contract to deliver themed tours to Russian journalists and ‘online influencers’. ‘The main objective is to use British expertise to support and develop quality journalism in Russia by enabling Russian journalists and online influencers to develop skills and capacity while contributing to a greater understanding of UK journalistic standards and ethics,’ the contract says as cited by the outlet.