The experts of Cambridge Analytica, the British bankrupt company, were involved in the preparation to the re-election of Donald Trump, the U.S. President, in 2020, as Associated Press reported referring to its sources.
“The AP confirmed that at least four former Cambridge Analytica employees are affiliated with Data Propria, a new company specializing in voter and consumer targeting work similar to Cambridge Analytica’s efforts before its collapse. The company’s former head of product, Matt Oczkowski, leads the new firm, which also includes Cambridge Analytica’s former chief data scientist,” the news agency reports.
Oczkowski confirmed that his ten colleagues joined the project. Before, he stated that he would not cooperate with the politicians, but he is “opened for any job”.
Brad Parscale, the manager of the future Trump’s presidential campaign, assured that he had not made any deals with the contractors.
“London-based Cambridge Analytica was accused of playing a key role in the 2014 breach of 87 million Facebook users’ personal data. The company said it did not use the information for Trump’s 2016 campaign, but some former employees have disputed that. Facebook CEO Mark Zuckerberg has said that it was “entirely possible” the social media data ended up being used in Russian propaganda efforts,” the news agency adds.
According to The New York Times, the United States Department of Justice and FBI is investigating the activity of Cambridge Analytica.