In early June, Facebook for the first time in its history appointed a public policy manager for Ukraine – she is Ukrainian Kateryna Kruk. It is expected that after this appointment the blocking of posts of Ukrainian users would stop, as well as “gross and unprofessional attitude of Facebook towards Ukraine and Ukrainians.”
What is the idea?
In spring of 2015, due to the mass blocking of Ukrainian users, the Ukrainian Facebook group addressed the founder of Facebook Mark Zuckerberg with a request to create a Ukrainian administration. Former Ukrainian President Petro Poroshenko also asked Zuckerberg to open a Facebook office in Ukraine.
Zuckerberg said that the controversial publications for which Ukrainian users were banned, were deleted rightly, because “language of hostility” was used in them. At the same time, Zuckerberg said that the Ukrainian social networking segment is moderated by an office in Ireland, and the issue of opening a representative office of a social network in Ukraine can be considered over time.
And in October 2018, Facebook announced a competition for the position of public policy manager for Ukraine.
“We are looking for a good communicator that can combine the passion for the Internet services Facebook provides and has deep knowledge of the political and regulatory dynamics in Ukraine and, preferably, in all the Eastern European region,” said the comment to the position.
In addition, it was noted that a candidate who is acquainted with politicians and government officials, and has experience in working on political issues with the participation of the Ukrainian government, will be given preference to. It was reported that the new manager would work at the Facebook office in Warsaw.
In early June, it became known that Kateryna Kruk became Facebook's Public Policy Manager for Ukraine.
Who is Kateryna Kruk?
Katerina Kruk was born in Rivne city. She graduated from the Rivne State Humanitarian Gymnasium, after which studied at the Central European University in Budapest and in the Polish Wroclaw (Poland). She has a higher education in politics. She also worked in the Polish team of Euro 2012 organizers.
In 2013, she returned to Ukraine and was on internship in the Verkhovna Rada. She actively participated in the Revolution of Dignity, covered the Maidan events in English on Twitter. She was awarded the Freedom Awards for “the People of the Maidan” from the Atlantic Council of the United States for an active position in informing the world community about the events in Kyiv during the Maidan.
She co-worked with many foreign media, including BBC, CNN, Al Jazeera, France 24, Channel 4, The Guardian, New Eastern Europe, 6 PISMs.
Kateryna worked as an adviser on political issues on Ukraine in the European Parliament. From June 2016, she was an adviser on social media of the Verkhovna Rada.
In addition, Kruk was an expert of StopFake - a volunteer internet project designed to expose false information.
The Deputy Minister of Information Policy Dmytro Zolotukhin believes that Katerina Kruk is the best choice that could have been made by Facebook. The ministry promised to support Kruk in all matters that will be in the interests of Ukraine.
What will the new manager do?
It is noted, that the Public Policy team is engaged in communication between politicians and Facebook: responds to inquiries from politicians and regulatory bodies, helps to create rules in the Internet sector, shares information about products and activities of the company.
In addition, the manager will monitor the legislation and regulatory issues related to Facebook in Ukraine, form coalitions with other organizations to promote the political goals of the social network, communicate with the media and represent the interests of Facebook before state agencies.
At the same time, some sources report that the work with blocked groups, user bans and problems with the advertising cabinets are not included in the manager's responsibilities.
Earlier Dmytro Zolotukhin noted that, first of all the new manager would act in the interests of the company, which pays him/her.
“However, on the other hand, this will relieve us of suspicion of who really solves conflict situations with Ukrainian users,” Zolotukhin wrote in the fall last year.
And after announcing the results of the competition for the vacancy, he expressed the hope that after this appointment “gross and unprofessional attitude of Facebook towards Ukraine and Ukrainians.”