Wired: The Psychology of How Pokémon Go Gets Inside Your Brain
HAVE YOU GOT the fever? Oh yeah you’ve got the fever. Pokémon Go is here, and you are feelin’ it. Charizard? Char-was-easy. Grimer? Get the Muk in my Pokéball. Doduo? More like do-duon’t waste my time. Gotta catch ’em all!
The mobile game was released in the US on July 5, and it is already one of the top downloaded apps in both Android and iPhone stores. Though Niantic (“The Pokémon Company”) has not released official numbers, TechCrunch reported on July 11 that Pokémon Go has been downloaded 7.5 million times since its debut. And SimilarWeb’s analytics shows that the game’s users are logging an average of 43 minutes each day. Simply put, Americans are obsessed.
Which is not totally surprising. Pokémon Go is a video game, video games are fun, people like to do fun things. ButPokémon is different. The franchise is 20 years old, with a dedicated fan base. Pokémon Go adds a layer of real world interactivity to the game’s already successful formula.
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