Due to the current financial crisis in the country, 62 percent of Ukrainians decided to spend less while celebrating the winter holidays, compared with previous years. These are the results of the recent survey called “The New Year Price List”, conducted by the Research and Branding Group (Korrespondent.net).
The survey says that for the last 3 years, the average expenses on festive table have dropped, but just a bit. In 2012, an average Ukrainian family wound spend about 23 dollars; this year, it’s about 21.
One-fifth (20%) of the respondents claimed they were ready to spend just as much as they did last year. Only one of each 100 respondents (1%) said he could afford to spend even more than in previous years (see the chart below).
How much do you spend on holidays, if compared with previous years?
Red sector (62%) - less; orange (20%) - about the same sum; grey (17%) - cannot say; blue (1%) - more
In terms of geography, respondents from eastern and southern Ukraine are more prone to saving than those who live in central or western regions (74 percent, against 56 and 59 respectively).
As far as gender dimension is concerned, women support the idea of humble celebration far more than men do (66 percent of female respondents against 58 percent of males). On the other hand, men are more tradition-bound than women (22 percent against 17).
In 2015, the share of those who decided not to spend on the festive table grew dramatically (20 percent of those surveyed in 2015, against 6 to 8 percent in 2012 and 2013). One-fifth of the respondents decided not to buy holiday presents (20 percent in 2015 against 10 to 14 in 2012 and 2013, respectively). The share of those who didn’t plan any other expenses on holidays actually remained the same: 43 percent (2015) against 46 (2013).
The nationwide survey by the Research and Branding Group took place from December 4 till December 14, 2015. Adults (over 18 years old) from 22 regions of Ukraine participated. The survey didn’t take place in Crimea and militant-held areas of Donetsk and Luhansk regions.The sample included 1798 respondents.