Investment company Digital Future will invest $200,000 in personalization service Softcube. The entire amount of the deal is $400,000, since there’s one more investor, who is going to announce his involvement later.
The project received the investment to access Western markets, as well as on business development, marketing and strategic planning.
Softcube is an analytic service, processing data about consumers in order to meet their needs. The project deals with development of personalization services for electronic commerce. Such services, based on Big Data, determine which products should be displayed to certain customers of an online shop.
Digital Future have watched the start-up very closely and finally made an investment in the summer of 2015.