According ain.ua, the head of the Looksery’s design department Lydiya Bohdanovych will be leading the Kyiv office.
More than 40 people are going to work in the office. Mainly they are designers and IT-specialists; the company is currently looking for concept makers, 3D-artists and VFX-artists. The office will develop new filters to Snapchat.
Morgan Stanley, the partner of Kleiner Perkins Caufield Byers fund, mentioned the Looksery filters in his report about the internet trends Mary Meeker. In this report she devoted several slides to Snapchat filters, calling them as “one of the best advertising in the world”. Usually the users block the ads on their smartphones, but in Snapchat they are willing to play with them and share to social networks and between friends. Many Snapchat filter videos became viral. Even the US President Barack Obama used them in his farewell video.