Shares of McDonald's Japanese unit rose by 23% after launch of Pokemon GO
Stocks showed largest increase since 2001
Shares of McDonald's Japanese unit rose by 23%, showing the largest increase since 2001, after the fast food chain included the toy with the Pokemon Pikachu in the set lunch "Happy Meal", UNIAN reports.
"Investors are showing increased interest in everything that is connected with Pokémon and McDonald's is one of those who does not want to be outside of the boom", Mitsushige Akino, Chief Executive of the Ichiyoshi Asset Management said.
Shares of Japanese subsidiary McDonald's Corporation on the Tokyo Stock Exchange rose by 9.9% to 11.00 am local time. Daily grain was 23% on Friday, 15 July.
The launch of the Pokemon GO in Japan was postponed, because the capacity of the servers in the country is not sufficient to meet the expected demand, John Hanke, Director General of Niantic Inc, developer of the game said.
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