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The New York Times announced that embroidered shirt is the trend of the season. July 12, embroidered shirts by Ukrainian designer Vita Kin have become the main decoration of Colette store, concept store is located in Paris.
Today, embroidery develops in three main areas: authentic costumes, modern imitation of traditional techniques and patterns, and designer works, inspired by tradition.
Designer embroidered shirts are rethinking of the ethnic motifs within modern fashion. We decided to gather the most famous Ukrainian designers who were able to bring this new meaning into the traditional clothes.
The basis of the decorative patterns of Yuliya Magdych is the folk motifs of embroidery; handmade is widely used. In 2014, fashion designer also introduced the author's collection of winter woolen embroidery.
Yulia Magdych was born in Lviv and from her earlier years has been fascinated by the art of embroidery, which is traditionally handed down in Ukrainian families through the female line. She was educated at the Kyiv Institute of International Relations. She has opened her S4astie shop in Kyiv, and also she is a co-owner of the turban.me brand.
Embroidery mixes with silk, velvet, and fur. Magdych also combines Ukrainian embroidery with the eastern ornamental silhouettes.
Kelly Osborne in embroidery by Yuliya Magdych. Photo: Instagram
“People may think that New York is the heart of the fashion, but I think it is Ukraine. I can’t believe I’m the first celebrity who wore @yuliya_magdych. Remember my words, Julia will be the next fashion hero,” said Kelly Osbourne, daughter of legendary rock artist Ozzy Osbourne, in comments to the snapshot.
Inspired by an incessant wanderlust and an appreciation of the traditional clothing designs discovered while globetrotting, MARCH11 is a contemporary collection of embroidered blouses and dresses for women all over the world. New York based brand MARCH11 embraces the spirit of travel and is influenced by travel experiences, discoveries and memories. The fashion brand was created by Svitlana Golovchenko and Robert Mishchenko, Ukrainians living in New York. Instagram fashionistas around the world wear MARCH11.
Traditional clothing designs equally fascinate the brand, as they richly define the past and present of a place and its culture as one. MARCH11 works with different types of designs, embroidery patterns and color combinations to show that traditional clothing design like the Vyshyvanka is a uniquely versatile new classic that stands the test of time through quality and wearability.
Vyshyvanka by Vita Kin
Collection of ChicNationale series of luxurious embroidery turned designer Vita Kin into the Ukrainian national designer. The first lady Maryna Poroshenko, wearing Vyshyvanka by Vita Kin,posed for the cover of Elle magazine Ukraine.
French actress Melanie Thierry dressed the Ukrainian dresses from Vyshyvanka by Vita Kin in Cannes.
Melanie Thierry in Cannes
Recently Vita Kin created a line of overalls and dresses transformers. Everything fits easily in the casual image and garments. The feature of the Vita Kin Embroidery is a combination of luxurious fabrics decorated with maximum convenience.
Embroidery from Vita Kin, March 11, and Yulia Mahdych is a new interpretation of traditional embroidery, self-concept that can live long life and eventually become a trend.
Embroidery by Oksana Karavanska and Roksolana Bogutska represent another area where traditional embroidery is the predominant element.
Vyshyvanka couture by Karavanska
Lviv designer Oksana Karavanska has always been a fan of ethnic style. She presents embroidered things as the luxury clothes, something completely exclusive on catwalks of New York and Paris.
After the show, Karavanska revealed the origin of her inspiration from the Ukrainian vyshyvka. Karavanska inherited a vyshyvka from her great grandmother. The shirt had extra significance as it was the vyshyvka in which Karavanska’s great grandmother had gotten married.
Another Ukrainian designer who, regardless of trends, is always working with Ukrainian ethnic motives is Roksolana Bogutska. Bogutska has many fans, including former first lady of Ukraine, Kateryna Yushchenko, and current one, Maryna Poroshenko, famous Ukrainian singers Ruslana, Jamala and others. Her style is a mixture of Ukrainian ethnic motives and contemporary fashion trends.
Jamala in Roksolana Bogutska embroidery. Photo courtesy: Instagram
The distinctive peculiarity of Roksolana Bogutska’s style is Ukrainian national coloring. The designer constantly develops ethnic decor elements’ theme in contemporary clothing. Exclusiveness of her collections is provided by using artistic embroidery on leather and fabric with silk and bead, painting and metal inlay. Nowadays the designer is inspired by creations of artists of different historical styles (modernism, art nouveau, pop-art) as well as ethnicity and urbanism. The configuration and silhouette are always accentuated in the collections: expressive geometrical forms are combined with drapery softness. The garments are produced of the natural materials only, such as leather, fur, silk, wool, and cotton. Fabrics are made according to special designs and come on order from Como, Italy.